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Shopify Store Setup & Backend Operations Support That Keeps Your Business Running Smoothly

I organize store set up, products, workflows, and customer data—so you can focus on scaling, not managing chaos.

BASED IN

Rizal, Philippines

TIMEZONE

UTC+08:00

AVAILABLE

40 hrs/week

Professional E-Commerce Assistant with laptop

Ma. Nerriza Ojoy

About Me.

E-commerce assistant working on laptop

QUICK FACTS

Years of Experience

English proficiency

Languages

10 years

C2 / Native

English, Filipino

I support Shopify store owners by managing product listings, customer data, and backend operations—so daily tasks don’t slow down growth.

With experience in ecommerce operations and admin support, I build systems that keep stores organized, reduce manual work, and improve workflow efficiency.

When you work with me, you get a reliable partner who keeps operations running smoothly, meets deadlines, and ensures nothing slips through the cracks.

Operational Peace of Mind

Keep daily operations organized with structured admin support, clear task tracking, and zero missed follow-ups.

Inbox & Workflow Clarity

Stay on top of tasks, communications, and priorities without operational chaos.

Launch-Ready Shopify Stores

Get a fully built store with clean collections, optimized product pages, and a seamless checkout experience

Organized Customer Systems

Keep customer information organized for smoother follow-ups and better visibility across your sales pipeline.

Qualified Leads on Demand

Receive clean, organized lead lists that make outreach faster, targeted, and more effective.

Seamless Product Management

Maintain accurate product listings, organized inventory, and faster product uploads.

What I deliver.

Case Study 01

End-to-End Shopify Store Setup for a Footwear Brand

The store had no online presence, no organized product catalog, and no customer buying journey in place. Without a structured storefront, launching products manually would have taken significantly longer and created friction for customers.

Challenge

  • Built a Shopify store from homepage to checkout

  • Organized product collections

  • Uploaded product listings

  • Optimized product descriptions

  • Created store visuals using Canva

  • Structured navigation for seamless shopping

Action

Results

  • Built a fully functional ecommerce store from homepage to checkout

  • Reduced manual store setup time by 20+ hours

  • Improved product upload efficiency by 40% through organized backend systems

  • Created a smoother customer journey with structured navigation and checkout flow

Sole Stamp brown and black boots
E-commerce page showing brown leather and fur-lined winter boots
Golden Heritage Moc Toe Leather Boots
E-commerce order confirmation for Ma. Neriza, total ₱3,845.00

Order Fulfillment SOP Workflow

Order Received

Payment Verified

Fulfillment

Tracking Sent

Customer Updated

Refund Workflow Diagram

Customer Issue

Verify Order

Identify Issue

Refund/Replacement

Customer Confirmation

Case Study 02

Ecommerce Operations Optimization for Order Management

Before

Product ID: TG-001

Current Title: Hiking Backpack 45L

Current Price: $89.99

Current Description: This is a hiking backpack. It has 45 liters of space. Good for camping and hiking. Has multiple pockets. Adjustable straps. Water resistant. Available in green and grey.

Current Tags: backpack, hiking, camping

Current Images: 2 images (front view only)

Size/Dimensions: 45L capacity, 22" H x 14" W x 10" D, fits torso 16"-20"

Weight: 2.8 lbs

Materials: 600D polyester, YKK zippers

Key Features (unlisted): Hip belt with padding, hydration reservoir compatible (3L), rain cover included, 3 exterior pockets, laptop sleeve (up to 15"), top grab handle, sternum strap

Missing: Size chart, care instructions, weight capacity, warranty info

Known issues with current listing: No keywords in title, description is 2nd-grade level, no bullet points, missing 4 features, no size guidance for customers

Optimized Product Listing

Size Chart

Feature

Capacity               45 Liters

Height                    22 Liters

Width                      14 Liters

Depth                     10 Liters

Torso Fit                 16" x 20"

Measurement

Title: Trail Gear 45L Hiking Backpack Waterproof Camping Travel Pack

Description: Take on your next outdoor adventure with a reliable 45L hiking backpack designed for comfort and durability. Built for hikers and campers, this backpack offers organized storage and all-weather protection.

Key Features:

  • 45L capacity with multiple compartments

  • Water-resistant 600D polyester material

  • Adjustable straps with padded hip belt

  • Hydration reservoir compatible (3L)

  • Includes rain cover for weather protection

  • Laptop sleeve (fits up to 15”)

Designed for hiking, camping, and travel, this backpack ensures comfort even on long treks.

Care Instructions:  Wipe clean with a damp cloth. Do not machine wash.

After

  • Optimized SEO product listings

  • Built order processing SOPs

  • Created refund workflows

Product listings, order fulfillment and refunds lacked clear systems, increasing the risk of delays, errors, and inconsistent customer service.

Action

Results

Challenge

  • Reduced customer response time from multiple back-and-forth emails to a structured workflow completed within 24 hours.

  • Improved product listing efficiency by cutting listing optimization time by 50%.

  • Reduced manual tracking time by 5+ hours per week through a structured CRM-style system.

  • Managed 10–20+ leads weekly with clear status tracking and zero missed follow-ups.

  • Improved pipeline visibility with organized lead stages, priority levels, and follow-up scheduling

Systems & Automation Workflow Optimization

I design simple, structured systems that turn manual tasks into organized workflows—so operations run consistently, follow-ups are never missed, and teams gain full visibility over their pipeline.

Results

Before: Static spreadsheet with no tracking system

After: Structured CRM-style pipeline with clear follow-ups and lead stages

By the Numbers.

Real Results From Systems & Store Optimization

20+

Hours Saved

Reduced manual Shopify setup time

10–20+

Built a CRM-style tracker to manage consistent outreach

Leads / Week

Structured collections and templates that speed up

Implemented structured follow-ups to prevent missed leads

40%

Faster Uploads

5+

Hours Saved Weekly

Clean product categories, accurate listings, and streamlined navigation

100%

Introduced status tracking and follow-up dates to keep every lead active

Organized Backend

Missed Follow-Ups

0

Tools I Work In.

Google Workspace MEADO logo
Stylized dark teal geometric logo
HubSpot logo

To Keep Your Store Running Efficiently

Notion logo
E-commerce growth with three upward arrows
Canva logo
alt=""""""
Slack logo
Shopify logo for e-commerce assistant
Gorgias logo
CapCut logo

01

04

01

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01

How We'll Work.

I assess your current store setup, workflows, and bottlenecks to identify where time is being lost.

01

Discovery

02

I organize your backend—from product listings to tracking systems—so everything is structured and easy to manage.

02

Set Up

I handle day-to-day operations including product updates, order workflows, and admin support with accuracy.

03

Execution

You receive clear updates on progress, issues, and improvements so you stay informed without managing the details.

04

Reporting

Let's talk.

If your store feels messy, time-consuming, or hard to manage, I can help you clean up your backend, structure your workflows, and handle the day-to-day operations so you can focus on growth.

A quick 20-minute call to understand your workflow and identify what can be improved immediately.

OR REACH OUT DIRECTLY

ojoymanerriza@gmail.com

+63 9362 981 603

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